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Startups

25 Tips to Make Sure Your Startup Doesn’t Fail

It will come as no surprise to learn that the majority of startups fail. But thanks to research by Shikhar Ghosh, a senior lecturer at Harvard Business School, we can at least put a number to the failure rate—75 percent—and hopefully avoid becoming part of it. With three quarters of venture-funded startups failing to succeed, how can …

Startups

10 Best Bootstrapping Tips For Startup Founders

  PexelsPEXELS After participating in numerous startups as a business advisor, mentor and investor, I’ve seen all kinds of financial situations — from those operating on a shoestring budget to those with millions in funding. And, of all the situations, I’d always go with the ones that bootstrapped their way to success. That’s because those …

Marketing

30 Actionable Content Marketing Tips for Digital Marketers

Content marketing is surely capturing a lot of attention. Today’s digital marketing environment facilitates a lot of channels of distribution which allow specific content to reach specific readers. The cost of content marketing seems to be much cheaper compared to the cost of outbound marketing. According to the Content Marketing Institute: Content marketing is 62% cheaper than outbound …

Business

The Best Small Business Management Tips from 31 Top Entrepreneurs

How you manage your small business is a key determinator of your success. Whether that’s managing your employees, your company’s finances, your business’s roadmap, or simply your daily tasks—your small business management decisions matter. To get a glimpse into how other entrepreneurs approach small business management, we asked 30 of your fellow small business owners: “What’s your …

Business

You may think, why am I doing it? Because I believe that knowledge always grows in the best manner only when it is shared open-heartedly.

       1. Focus at your customer more than your product Customer Focused Business Get fixed on your customer experience, and your product will keep changing to serve them best. But fix your product, and customers will find a path that fits them, with or without you.      2.  The age of Technology & Customization Age of Technology …